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src="/uploads/allimg/240510/1-2405101H92R04.png" style="width: 500px; height: 196px;" /><br /> 之所以引发巨大讨论，其一是因为卖掉这些商标的并不是懂球帝自己，而是其投资方天星资本。<br /> 其二是，拍下商标的是懂球帝的直接竞争对手——直播吧。<br /> <img alt="" src="/uploads/allimg/240510/1-2405101I013Y0.png" style="width: 500px; height: 333px;" /><br /> 本次拍卖的处置单位是“北京市第一中级人民法院”。只有涉及到法律纠纷时，相关资产才会被法院进行处置。<br /> <br /> 阿里拍卖显示，本次懂球帝相关商标拍卖，其评估工作始于 2023 年 8 月份，依据为北京市一中院执行的（2023）京 01 执 293 号<br /> 《北京天星开元投资中心（有限合伙）与北京多格科技有限公司仲裁一案》。<br /> <img alt="" src="/uploads/allimg/240510/1-2405101I134508.png" style="width: 500px; height: 312px;" /><br /> 近年来“懂球帝”全资股东北京多格科技有限公司经纪纠纷不断。<br /> 作为懂球帝3.5亿元C轮融资的重要资方，天星资本在上市失败之后就开始大举收缩，对多家已投公司提出退出要求，<br /> 这其中就包括了懂球帝。双方经过协商，把约3000万投资款变成了债务。前期懂球帝已归还一部分，<br /> 但天星资本后续不断提出新要求并想签下新协议，导致双方无法谈拢。双方彻底闹僵之后，天星资本选择对簿公堂，<br /> 在向仲裁机构提出仲裁的同时，还申请针对懂球帝公司或陈聪等人的财产保全（3000万元）。<br /> 可见，作为天星资本投资的体育独角兽企业，懂球帝40个商标被拍卖是受到了与已破产资方对赌协议的牵连。<br /> <br /> <strong>商标是企业的重要资产</strong><br /> <br /> <br /> 商标价值是品牌价值的重要组成部分，充分体现了企业的社会影响力和综合竞争力，是企业重要的无形资产。其价格往往随着它的名气、<br /> 运营情况、市场需求等因素发生着变动，从数千元到上亿都有可能。哪怕企业倒闭或经营不善，但商标的价值依然会被认可。<br /> 可口可乐总裁曾经说过：“即使全世界的可口可乐工厂在一夜之间全部烧毁，凭借可口可乐这个名号，<br /> 也可以在第二天让所有工厂得以重建，我还可以凭可口可乐的商标重新进行融资，短时间内便可以东山再起。”<br /> 当一个企业失去了多年积累用户和立足市场所建立的商标时，如同企业失去了灵魂。如果公司资产进入强制拍卖的流程，<br /> 往往意味着该公司的经济情况并不乐观。<br /> <br /> <br /> <strong>商标拍卖中的价值评估与风险规避</strong><br /> <br /> <br /> 近年来，商标市场一直吸引着商界的目光，时不时就会传出天价商标成交的爆炸性新闻。<br /> <br /> 然而在商标交易过程中，相关的风险极容易被忽视，因此有时会出现花了钱、耗费了时间，到最后无法使用，<br /> 甚至产生不利的法律责任等情况，这对于商标受让方来说不是一件好事。<br /> 所以再次提醒各位，商标转让应该更加谨慎，最好委托专业代理机构对商标转让人的主体资质进行审查，<br /> 对拟购买商标的状态（是否有效）、权属（出售商标一方是否是商标权利人）、有无许可、质押（是否存在权利瑕疵）等进行核实。<br /> 若商标经查询后存在各种问题，诸如已过宽展期、商标被质押/许可，或者存在权利人隐瞒的其他权利瑕疵，购买后，买方不但得不到想要的商标权利，<br /> 反而会造成经济上的损失。<br /> 此次拍卖事件，一共涉及懂球帝的40个商标，全部为懂球帝2014到2018年间取得的，法定使用年限是10年。<br /> 10年，正是《商标法》规定的商标注册有效期。10年期限过后，商标的所有者需主动找有关部门申请展期，否则超过宽展期，商标将进入公共领域。<br /> 尽管拍卖商标是破产企业不得已而为之，但不可否认，对于破产企业而言，商标是重要的无形资产，商标拍卖有利于最大限度地补偿投资人<br /> 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